Unlike Youtube, on Tik Tok, you don’t earn money for views. Tik Tok doesn’t even have a way within their platform for influencers to make money. However, that doesn’t mean that you can’t.
Currently, the best way to make money through Tik Tok would be to land a sponsorship. However, you would need to communicate and establish the terms of this sponsorship yourself.
However, you need to take steps to go from being a Tik Tok “creator” to Tik Tok “influencer.” To be an influencer, you can’t just make content; you need to gain an audience that interacts with your content. A great way to gauge your influence is to pay attention to your followers and engagement. When you obtain a follower, that means that users find value in you enough to watch you, but when you get the engagement, they find enough value in you to respond to you. And that says a lot.
Finally, you are probably wondering, “Well, I have many followers, and I get great engagement, but how do I get the attention of brands?” Just approach them.
As eCommerce grows, entrepreneurs are always searching for the next best marketing strategies to compete with their competition. Because Tik Tok is a relatively untapped market, it would make sense for them to utilize Tik Tok influencers. And you can use that to your advantage. You have something they want, an untapped field of potential customers. If businesses don’t market themselves, they sink.